Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential marketing stories, ideas and trends of the month. Think: the coquette aesthetic, hatching eggs and kidney pledges. New episodes drop monthly.
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Related Links:
- CeraVe’s 20th Anniversary Tour
- Victoria’s Secret PINK x LoveShackFancy Pop-up
- MiLB’s Giant Baseball
- Golden State Valkyries’ Mascot Hatching
- Ely Lilly’s Mammograms
- Way Out West Festival’s Kidney Passes
- Rothy’s Plastic Pause
Image Credits: Golden State Valkyries (Violet’s purple egg); CeraVe (20th anniversary campaign); BFA (Victoria’s Secret PINK x LoveShackFancy); Good Sports Creative (MiLB ball tour); Rothy’s (Plastics campaign); WTHR Indianapolis; Eli Lilly and Company (Eli Lily campaign); Way Out West (The Kidney Pass)
The post Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas appeared first on Event Marketer.
