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Fans encounter training facilities, auction houses, quests and carnivals As far as pop culture events go, San Diego Comic-Con is Mecca. In the beginning, fans flocked to the annual convention to explore their favorite media through exclusive panel content at the convention center. These days, they attend for the first-rate brand experiences that take place … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the House of Brining, UV lotion and a “Doctor Who” stunt at Stonehenge. CONSUMERS STOP BY THE HOUSE OF BRINING FOR A TURKEY SPA DAY If the concept of a “turkey spa day” doesn’t grab your attention, … Read more
EM’s editors descended on SoCal in July for what is arguably the superfan event of the year—San Diego Comic-Con. Join us for a video tour of a few top SDCC 2025 brand activations that took place outside the convention center, and all across the Gaslamp District. It’s time to let your geek flag fly. … Read more
