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Aveeno, Coach, Kia and more get in on the rising WNBA hype With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum. The game on July 25 at the United Center … Read more
Ask and they shall receive. When Sony Electronics’ user community expressed FOMO over the launch of the Alpha 7 V hybrid camera, the brand turned to what it does best—listening—and took a creator showcase held annually in New York City on tour, popping up in the local markets of its most fervent users. The 10-city … Read more
Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to celebrate. The brand is touring the country from July 29 to Sept. 14, popping up a birthday present-shaped activation in six cities: Chicago; San Francisco; Riverton, UT; Ann Arbor, MI; Tallahassee, FL; and Asbury Park, NJ. The 20 Years of … Read more
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, … Read more
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the … Read more
School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along … Read more
