Auto Added by WPeMatico
Halloween is one of the most wonderful times of the year for the experiential industry, with brands often willing to take bigger creative risks, and consumers increasingly embracing the holiday. In fact, according to Ferrero Group’s third annual Halloween Report, 70% of Americans believe Halloween is as much for adults as it is for kids, … Read more
Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover after-dark airport races, Cashmere Cabins and NFL events impacted by the protests in Paris. Nike’s Airport Runway Takeover Addresses a Collective Fear When women reach for their running shoes, several calculations have already taken place, and the question … Read more
Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan. Logan Airport is on the Hunt for Someone Who Speaks Fluent Boston Event profs know all about the Voice of God. Allow us to introduce you to the … Read more
The brands’ Beauty Bodega hit 3 universities, targeting RushTok recruits within 5 miles of a Sephora at Kohl’s location While the RushTok phenomenon has been dominating campus activity and social media feeds, brands have been finding relevant ways to insert themselves into the cultural movement and do some recruiting of their own. Sephora and Kohl’s … Read more
In the age of serums, potions and extensive beauty routines, a brand like Jergens can’t just lean on a rich legacy. So, for its 125th anniversary, Jergens staged a refresh with a vibrant tour that targeted Gen Z hotspots and let influencers and its target consumers in on the new logo unveiling. The Jergens Joy … Read more
Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University. The ‘Class of 2026’ Gets Schooled at Beautycon University Class was in session and campus was buzzing over the weekend—not at your typical college, but at the inaugural Beautycon University … Read more
Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends. Etsy Plants a Creative Village at the Daisy Chain Fields Festival Oliva Rodrigo’s Daisy Chain Fields music festival has been (flower) crowned a blooming success. And that paints a … Read more
Tracking activations on-site, and around New York City A record 22-day US Open tournament is underway in Queens, NY, featuring the most comprehensive event schedule and most competition days in the event’s nearly 150-year history. And that spells out ample room for brand engagement. Sponsors have flooded the 2026 tournament, Aug. 23 to Sept. 13, … Read more
Doing laundry isn’t anyone’s idea of a good time, but it’s a relatable task that has the attention of marketers aiming to deliver experiences that feel both familiar and unexpected. Enter: the laundromat as an event venue. Brands are taking over the intimate and instantly recognizable environments to host surprise-and-delight-fueled activations that offer a fresh … Read more
Aveeno, Coach, Kia and more get in on the rising WNBA hype With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum. The game on July 25 at the United Center … Read more
