The Brief: Airport Narrators and Community Baby Showers

Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan. Logan Airport is on the Hunt for Someone Who Speaks Fluent Boston Event profs know all about the Voice of God. Allow us to introduce you to the … Read more

The Brief: Hydration Officers and Beauty Schools

Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover Hydration Officers, spine-tingling chain reactions and Beautycon University. The ‘Class of 2026’ Gets Schooled at Beautycon University Class was in session and campus was buzzing over the weekend—not at your typical college, but at the inaugural Beautycon University … Read more

The Brief: Cat-lectibles and Cheesy Third Spaces

Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover custom Cat-lectibles, nostalgic food courts and Kitchen Witch trends. Etsy Plants a Creative Village at the Daisy Chain Fields Festival Oliva Rodrigo’s Daisy Chain Fields music festival has been (flower) crowned a blooming success. And that paints a … Read more

The Brief: Boot Rooms and Beer Windows

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the Febreze Boot Room Tour, folding pubs and Peroni Portals. SPORTS PLAYERS SMELL BAD. FEBREZE HAS A TOUR FOR THAT. As the Official Odor Fighter of Major League Soccer, Febreze clearly has no problem being real about the … Read more

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