The Brief: Margarita Caves and Dragon Solstices

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover a margarita salt cave, museum spectacles and Dragon Solstices.   CAYMAN JACK ANSWERS BACK-TO-OFFICE MANDATES WITH A MARGARITA SALT CAVE While (evil) corporations are forcing employees back into the office in large numbers, ready-to-drink cocktail brand Cayman Jack … Read more

25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in

“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with … Read more

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