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FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the Febreze Boot Room Tour, folding pubs and Peroni Portals. SPORTS PLAYERS SMELL BAD. FEBREZE HAS A TOUR FOR THAT. As the Official Odor Fighter of Major League Soccer, Febreze clearly has no problem being real about the … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the House of Brining, UV lotion and a “Doctor Who” stunt at Stonehenge. CONSUMERS STOP BY THE HOUSE OF BRINING FOR A TURKEY SPA DAY If the concept of a “turkey spa day” doesn’t grab your attention, … Read more
As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is hitting matches around the country throughout the tournament’s run, June 14 to July 13, to bring soccer fans in-stadium and on-premise activations, including beer gardens popping up at the 12 host stadiums. We had the opportunity to explore the Michelob … Read more
