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Most cannabis events are centered around trying products, according to Justin Miller, svp-brand marketing at Curaleaf, but consumers want more from brands. They want to connect with other enthusiasts, and experiential is giving them a place to build that community. Among home growers, for example, I Love Growing Marijuana’s 2024 brand survey found that 48% … Read more
Five Things to Know This Week This week’s hot takes on hot topics in experiential marketing cover community baby showers, UV laundry and the Voice of Logan. Logan Airport is on the Hunt for Someone Who Speaks Fluent Boston Event profs know all about the Voice of God. Allow us to introduce you to the … Read more
What started as a place for NFL talent to have conversations with USAA guests 15 years ago has evolved into a dynamic experience that continues to connect the military community at Super Bowl Experience (SBX) year after year. USAA’s annual Salute to Service Lounge at the NFL fan festival offers an exclusive space for military … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.” GOODNITES DESTIGMATIZES BEDWETTING WITH A ‘MISSION DRY’ KIDS EVENT Nighttime underwear brand Goodnites is on a quest to destigmatize bedwetting and instill kids with confidence through a multichannel … Read more
Dave Zasada, vp-education and corporate responsibility at Intuit, talks partnerships, event content and scaling up a mission The momentum behind personal finance education is growing. In 2024, 25 states adopted policies that guarantee access to at least one personal finance course at public high schools, according to nonprofit Next Gen Personal Finance. And Intuit is … Read more
