Auto Added by WPeMatico
Aveeno, Coach, Kia and more get in on the rising WNBA hype With the WNBA continuing to hit record viewership and attendance numbers, the league’s 30th season celebration couldn’t have come at a better time, and All-Star Weekend in Chicago continued to build on that momentum. The game on July 25 at the United Center … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover a margarita salt cave, museum spectacles and Dragon Solstices. CAYMAN JACK ANSWERS BACK-TO-OFFICE MANDATES WITH A MARGARITA SALT CAVE While (evil) corporations are forcing employees back into the office in large numbers, ready-to-drink cocktail brand Cayman Jack … Read more
Every year, the Formula 1 Miami Grand Prix draws ire from racing fans for being too hot and muggy, but Florida’s humid climate proved to be the perfect testing ground for SheaMoisture’s newest frizz-fighting product, Silk Press in a Bottle Prep Cream. The brand identified the May 2-3 race weekend as the next stop for … Read more
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Master’s Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Y2K house parties, chocolate heists and “Ride the Ranch.” FIRE UP YOUR GAME BOY AND SHAKE YOUR MAGIC 8 BALL—IT’S A Y2K HOUSE PARTY Gen Z’s utter fascination with Y2K-era fashion and culture continues to sashay its … Read more
With the news cycle in flux and doomscrolling becoming a daily norm, leisure isn’t necessarily top of mind for consumers, but Cîroc is looking to change that with the Cîroc Athletic Club. The vodka brand’s new experiential platform brings together sports, fashion and culinary culture to create a country club-inspired space of “luxury leisure.” Since launching … Read more
How the Team USA sponsor harnessed hockey fever across watch parties, exhibitions and a ‘Run Back the Miracle’ showcase For passionate sports fans, the past is as important as the present. That storytelling opportunity inspired an Olympic Winter Games experiential campaign here on home turf for sponsor Michelob ULTRA, which featured custom content, nostalgic venues … Read more
The sponsorship is an extension of the brand’s canine-centric ‘Gold Squad’ platform The concept of “stress-free travel” may sound like a distant fantasy, but Hertz is on a mission to alleviate travel anxieties through its Gold Plus Rewards loyalty program—and a pack of friendly golden retrievers known as the Gold Squad. First introduced last summer … Read more
What started as a place for NFL talent to have conversations with USAA guests 15 years ago has evolved into a dynamic experience that continues to connect the military community at Super Bowl Experience (SBX) year after year. USAA’s annual Salute to Service Lounge at the NFL fan festival offers an exclusive space for military … Read more
Don’t call it a comeback. But after a two-year lull, Jeep returned to the Winter X Games last week with some extra swagger as the action-sports competition’s first-ever title sponsor. And the timing was just right. Between the property entering a new chapter, and the brand marking its 85th anniversary this year, the debut of … Read more
