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Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night … Read more
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts. SINGLES SWIPE RIGHT ON FRESHDIRECT’S SPEED-DATING PICNIC IN NYC Research shows that in-person dating is making a solid comeback as singles grow increasingly frustrated with digital-first dating. Case in point: … Read more
