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How the Team USA sponsor harnessed hockey fever across watch parties, exhibitions and a ‘Run Back the Miracle’ showcase For passionate sports fans, the past is as important as the present. That storytelling opportunity inspired an Olympic Winter Games experiential campaign here on home turf for sponsor Michelob ULTRA, which featured custom content, nostalgic venues … Read more
The sponsorship is an extension of the brand’s canine-centric ‘Gold Squad’ platform The concept of “stress-free travel” may sound like a distant fantasy, but Hertz is on a mission to alleviate travel anxieties through its Gold Plus Rewards loyalty program—and a pack of friendly golden retrievers known as the Gold Squad. First introduced last summer … Read more
What started as a place for NFL talent to have conversations with USAA guests 15 years ago has evolved into a dynamic experience that continues to connect the military community at Super Bowl Experience (SBX) year after year. USAA’s annual Salute to Service Lounge at the NFL fan festival offers an exclusive space for military … Read more
Don’t call it a comeback. But after a two-year lull, Jeep returned to the Winter X Games last week with some extra swagger as the action-sports competition’s first-ever title sponsor. And the timing was just right. Between the property entering a new chapter, and the brand marking its 85th anniversary this year, the debut of … Read more
The NHL season is in full swing, and while HBO Max’s “Heated Rivalry” series (IYKYK) is giving hockey a major pop-culture boost, PNC Bank got ahead of the game by activating its official partnership with the Dallas Stars in an unconventional way, particularly for the brand and the banking industry. Enter: Hockey hair. Hockey hair … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover scent labs, Pinterest Platz and hotdog races. RACING FANS, REV YOUR ENGINES FOR THE SECOND ANNUAL WIENIE 500 Last year, Oscar Mayer’s fleet of mobile wienies made history at the Indianapolis 500 with the first-ever Wienie 500 … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the House of Brining, UV lotion and a “Doctor Who” stunt at Stonehenge. CONSUMERS STOP BY THE HOUSE OF BRINING FOR A TURKEY SPA DAY If the concept of a “turkey spa day” doesn’t grab your attention, … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters. DOGGOS COME FIRST AT THIS POP-UP ‘FARMER’S BARKET’ Someone needs to give BARK’s creative team a raise. Last year, it was luxury flights for dogs and their humans. This year, … Read more
Fans of video game Lords of the Fallen are hard core, and CI Games knows its audience. So for the sequel reveal at Gamescom 2025, held Aug. 20-24 in Cologne, Germany, the independent video game developer and publisher brought the game’s dark fantasy world to life on the show floor with a themed activation called … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover frozen lotion, soccer jugglers and chainsaw-sliced sandwiches. MATTEL TAKES A GAMBLE WITH AN ADULT GAMING POP-UP IN VEGAS When Mattel announced last month that it would be introducing “UNO Social Clubs” around the U.S., the brand couldn’t … Read more
