The Brief: Soda-Powered Car Washes and Financial Speed Dates

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover mascot train takeovers, soda-powered car washes and financial speed dates.   ESPN STANDS CLEAR OF THE CLOSING DOORS ON NYC’S E TRAIN When ESPN’s fully branded E train rolled into service in New York City on Aug. 21, … Read more

The Brief: Flavor Fantasies and GenAI Lofts

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.   SINGLES SWIPE RIGHT ON FRESHDIRECT’S SPEED-DATING PICNIC IN NYC Research shows that in-person dating is making a solid comeback as singles grow increasingly frustrated with digital-first dating. Case in point: … Read more

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