As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is hitting matches around the country throughout the tournament’s run, June 14 to July 13, to bring soccer fans in-stadium and on-premise activations, including beer gardens popping up at the 12 host stadiums. We had the opportunity to explore the Michelob … Read more
The Best Exhibit and Event Fabricators Serving the Experiential Marketing Industry Whenever a market force swings in, trade show and event builders are often the first to feel it. As the layers of the foundation of the brand experience, it is their expertise, their creative vision and, ultimately, their ingenuity that can harness and stand … Read more
TOP BUILDERS SHARE SUCCESS STORIES, INSIDER PERSPECTIVES AND THE KEYS TO THEIR CRAFTSMANSHIP The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight timelines. And in today’s climate, they cut … Read more
CAMPAIGN: NCR Voyix @ NRF 2024 CLIENT: NCR Voyix FABRICATOR: Sparks A Powerful Debut: NCR Voyix Captivates at NRF At NRF, NCR Voyix sought to create a customer journey that accurately reflected its evolving products, services, and brand messaging. Sparks executed a dramatic brand launch within a 70’ x 70’ space designed to immerse attendees … Read more
A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and … Read more
To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, … Read more
Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, … Read more
Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500. HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500 Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot … Read more
The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders. The post Video: Minute Clinic at EMS 2025 appeared first on Event Marketer.
