Providing advanced accessibility options such as wheelchair access, clear signage, and unobstructed pathways significantly improves the visitor experience, especially for those with special needs. Professional exhibition stall designers prioritize these aspects to ensure inclusivity and ease of movement. The Impact of a Three-Sided Exhibition Stall A well-designed three-sided exhibition stall gains attention when visibility and … Read more
Integrating technology into exhibition stall design significantly enhances the visitor experience. Utilizing virtual reality, digital kiosks, and interactive touchscreen displays allows exhibitors to provide comprehensive information about their products and services in an engaging manner. This seamless communication highlights the brand’s unique selling points and service insights, enabling visitors to make well-informed decisions. Enhanced Visitor … Read more
Effective visitor engagement at trade shows hinges on the strategic organization of predefined sections tailored to a company’s business promotion strategies. When these sections are well-managed and presented, they significantly boost visitor engagement rates. Modern engagement tools such as interactive displays, demonstrations, and touchscreen-based sections allow visitors to interact with the brand and gather essential … Read more
Opting for a three-side open exhibition stall design offers several benefits that enhance business promotion efforts. The spacious layout allows for easy entry and exit of visitors, making the stall more inviting and accessible. This openness also ensures that branding elements and signage are visible from multiple angles, drawing attention and boosting engagement. Enhanced Visibility … Read more
Participating in exhibitions and trade shows is crucial for businesses looking to promote their brand, launch new products, or showcase their services. To stand out and make a lasting impression, selecting top-notch exhibition stall designing and fabrication services is essential. A well-designed booth not only displays products attractively but also engages visitors effectively. Recently, the … Read more
In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID. The media company has … Read more
“Spicy books” are all over TikTok right now. From creators offering their own recommendations of steamy romance novels to retailers showing off their in-store displays of popular TikTok books, the BookTok community is thriving online and IRL. And Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries. CERAVE MAKES DERMATOLOGISTS THE STARS OF ITS LATEST TOUR Promoting “skincare that’s drama free,” CeraVe is on the road with an immersive, “dermatologist-approved” mobile experience that launched at Hudson … Read more
Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to … Read more
The Capitol Hill Ice Cream Party is an annual celebration of the summer sweet treat for members of Congress, their families, Capitol Hill staff and food and agriculture professionals. But the bipartisan event held just outside the U.S. Capitol Building in Washington, D.C., isn’t just about ice cream, it’s an opportunity for the International Dairy … Read more
