In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them … Read more
Your Survival Kit for Experiential Marketing Are you maximizing the impact of your branded events? This white paper delivers tactics, frameworks, and insights you need to rise above the noise and create unforgettable experiences. Discover how to stay ahead of trends, capture audience attention, and drive return on emotion with high-impact activations. Inside you’ll learn: … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover the House of Brining, UV lotion and a “Doctor Who” stunt at Stonehenge. CONSUMERS STOP BY THE HOUSE OF BRINING FOR A TURKEY SPA DAY If the concept of a “turkey spa day” doesn’t grab your attention, … Read more
Identifying the right venue for the right experience is among an event prof’s top challenges, but upscale-leaning brands have been solving for the pain point by checking into hotels to host pop-up experiences that offer atmosphere, built-in amenities and plenty of space to spread out. From rooftop retail cabanas to self-care suites, here’s how marketers … Read more
Tucked inside a suburban mall about 19 miles outside of Philadelphia sits a vibrant playground where lights, cameras and calls to action transform superfans into the heroes and villains from their favorite films and series. The fog is thick, the plots love twisting, and the rivalry is real. Welcome, outcasts, pirates, demon hunters and debutantes… … Read more
The week before Thanksgiving marks IAAPA Expo’s annual return to the Orange County Convention Center and takeover of Orlando’s I-Drive tourist district, gathering the global attractions industry for a week of conference sessions, show floor exploration, networking and celebrations. From Nov. 17-21, more than 40,000 professionals took part in 170-plus education events and walked a … Read more
2025’s Ryder Cup was defined by friendly competition, passionate fans, plenty of spectacle, and a weather event that created a scheduling plot twist for LEO Events. Follow along for an unreleased look at the production of this high energy, high stakes, globally broadcast sporting event. Complete this form for access: The post Ryder Cup 2025 … Read more
Halloween is becoming big business. This year, consumers are expected to spend a record-busting $13.1 billion on products and activities related to the occasion (including $3.9 billion on candy), according to the National Retail Federation’s annual consumer survey. But tapping into the holiday is nothing new for experiential marketers. Halloween has long inspired some of the … Read more
There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes, … Read more
The second annual Watchlist, presented by Proscenium, recognizes the most influential brand-side people in experiential marketing—agnostic of age, title, tenure or level. The post Meet the Honorees: The 2025 Watchlist appeared first on Event Marketer.
