Gabriela Neves, Partner, Factory360 Data from Event Marketer’s annual Event Agency Business Forecast indicated that 2024 would be a year of growth, as agency leaders reported business development, hiring and marketing among their top three investments. Early findings from our 2025 forecast (out this November) show “people” continue to be a key investment for agency … Read more
LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Beginning this fall, students will learn b-to-b event marketing, production and event management … Read more
Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live … Read more
School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along … Read more
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? … Read more
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts. SINGLES SWIPE RIGHT ON FRESHDIRECT’S SPEED-DATING PICNIC IN NYC Research shows that in-person dating is making a solid comeback as singles grow increasingly frustrated with digital-first dating. Case in point: … Read more
International Dental Lab Expo & Conference (IDLEC) – An Exclusive Event on Dental Laboratory Segment International Dental Lab Expo & Conference event was an initiative taken in 2017 by IVORY EXHIBITIONS & CONFERENCES a Delhi based Event Management Company in order to bring into light the not so glamorous job of dental technicians. As mentioned earlier that this … Read more
ABOUT THE Guident EXCELLENCE AWARDS The ‘Guident Dental Academic Excellence Awards’ have firmly established themselves as the epitome of recognition within the realm of Dental Academics. Commencing their journey in 2014, these awards have progressively ascended to new heights over time, now standing as India’s most esteemed accolades in the field of Dentistry. Spanning across … Read more
INTRODUCTION Controlling the spread of disease and minimizing the number of infections are primary concerns worldwide now a days. There are elements in the environment of a healthcare/Industrial or Academic facility that could actually facilitate the development and spread of infectious disease. Everything from the air in the building to the people who work there … Read more
