LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Beginning this fall, students will learn b-to-b event marketing, production and event management … Read more
Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live … Read more
Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create … Read more
School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along … Read more
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? … Read more
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts. SINGLES SWIPE RIGHT ON FRESHDIRECT’S SPEED-DATING PICNIC IN NYC Research shows that in-person dating is making a solid comeback as singles grow increasingly frustrated with digital-first dating. Case in point: … Read more
In the vibrant world of exhibitions, where first impressions are paramount, booth fabrication and design play a pivotal role in capturing attention and fostering engagement. At Ivory Exhibitions, we understand that a well-crafted booth is not just a display space but a powerful tool for storytelling, brand representation, and business growth. In this blog, we’ll … Read more
Ivory Exhibitions & Conferences has established a reputation for creating exceptional exhibition stalls that enhance the visitor experience. Our diversified design and construction solutions cater to a wide range of needs, with a special focus on delivering personalized excellence. We pride ourselves on our team of highly qualified and professional designers and fabricators, who work … Read more
Providing advanced accessibility options such as wheelchair access, clear signage, and unobstructed pathways significantly improves the visitor experience, especially for those with special needs. Professional exhibition stall designers prioritize these aspects to ensure inclusivity and ease of movement. The Impact of a Three-Sided Exhibition Stall A well-designed three-sided exhibition stall gains attention when visibility and … Read more
