Day two of the Experiential Marketing Summit offered up a jam-packed slate of hands-on experiences, curated off-sites and discussions focused on how fresh thinking, hyper- personalization, sustainability and measurement maintain relevance and impact in a digitally dominated world. Let’s dig in. More Coverage: • EMS 2026: Everything You Missed on Day One • Winners Unveiled: … Read more
How to create live events that build trust, fortify relationships and boost brand credibility Artificial Intelligence isn’t hiding what it is. The word “artificial” is right in the name, after all. But as more and more consumers are being inundated with AI content, they are also finding themselves questioning the credibility of what they see. … Read more
Behind the scenes, IBM helps power some of the world’s biggest sports properties, and that means fans often interact with its tech, but not the brand itself. So during this year’s Master’s Tournament, of which IBM is a 30-year partner, the b-to-b company teed up a strategy designed to expand its audience beyond customers and … Read more
For its first consumer activation, Verde Farms took a big swing, hosting not only a sampling pop-up, but also a five-course VIP dinner for media and influencers—all on the same day. And the two-part event on April 2 paid off, reaching 7,700 Nashville locals and tourists, as well as thousands of social media users. First, … Read more
For the last decade, EM has been championing the luminaries of the b-to-b event world, delving into their career journeys, portfolios, sources of inspiration, best practices and industry predictions. This year, as we mark the 10th anniversary of our B-to-B Dream Team recognition program, we’re celebrating nine new all-stars who don’t just execute events—they live … Read more
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Danielle Damiano Medeiros, Global Head of Industry Tentpole Experiences, Events & Executive Engagement COE, LinkedIn Danielle Damiano Medeiros is no stranger to a pivot. Before she … Read more
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Shawn Wagner, VP-Global Events, HPE The pathway to the event industry is rarely linear. Just ask Air Force veteran Shawn Wagner, who made a transition from … Read more
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Jeremy Youett, Head of Proprietary Events, Atlassian Jeremy Youett has an impressive, and extensive, background in musical theater and stage production. But for his second act, … Read more
For 10 years, EM has been championing b-to-b all-stars, delving into their career journeys, portfolios, best practices and industry forecasts. Meet this year’s crew: The 2026 B-to-B Dream Team. Pam Corcoran, VP-Global Events, CrowdStrike The cybersecurity space demands precision, but for Pam Corcoran, the real differentiator is connection. As vp of global events at CrowdStrike, … Read more
In 2004, the creators of the popular web comic Penny Arcade launched PAX to bring together the gaming community and celebrate game culture. After years of growth, PAX expanded from Washington to several cities around the world, and PAX East was established in 2010 as the event’s East Coast branch. We headed up to Boston … Read more
