LEO Events has formed a strategic partnership with the University of Tennessee, Knoxville, launching a new corporate event strategy, promotion and production minor offered jointly through the College of Communication and Information (CCI) and the College of Education, Health and Human Sciences. Beginning this fall, students will learn b-to-b event marketing, production and event management … Read more
Little Cinema, which burst onto the experiential marketing agency scene in 2016, has helped clients, ranging from Amazon Prime Video to the Kansas City Chiefs to Disney, reimagine their creative possibilities through technology integration and content. It’s been a busy season since the group picked up the 2024 Grand Ex award for Taco Bell’s Live … Read more
School buses are among the experiential marketing industry’s earliest rides. In fact, a quick flip back in our archives to 2002 will reveal a Peeps tour housed in a school bus, one of many longer haul programs to emerge in that era as event budgets increased and the concept of the event campaign grew along … Read more
When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? … Read more
National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts. SINGLES SWIPE RIGHT ON FRESHDIRECT’S SPEED-DATING PICNIC IN NYC Research shows that in-person dating is making a solid comeback as singles grow increasingly frustrated with digital-first dating. Case in point: … Read more
A BRIEF PROFILE Indian Ice-cream Expo (IICE) is a three-day event that is co-organised by Indian Ice Cream Manufacturers Association (IICMA) & AIM Events. Seminar is also conducted that covers several topics pertaining to ice cream industry such as cold chain, ice-cream ingredients, automation, food safety and packaging. IICE is the only B2B show in … Read more
The 7th edition of World Mithai Namkeen Convention Expo -WMNC 2024, set to take place in the vibrant and prestigious capital of our nation, New Delhi, on 18th, 19th, and 20th December 2024 at Yashobhoomi Convention & Exhibition Centre. Past 6 editions of World Mithai-Namkeen Convention & Expos (WMNC) were held successfully in different parts of … Read more
MEWA INDIA 2025 MEWA India 2025 presents an engaging three-day affair, creating a golden opportunity to engage with industry pioneers, buyers, sellers, and international delegates, spotlighting the dynamic facets of the Indian nuts industry. Positioned as an energetic hub, our event ensures a lively environment for exchanging information, generating ideas, and fostering invaluable networking opportunities … Read more
