The Brief: Pizza Rentals and Zen Carriages

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.   COMMUTERS TAKE A MOMENT OF PAUSE INSIDE AUDIBLE’S ZEN CARRIAGE If you ask us, “Zen Commute” sounds like an oxymoron, but for a new campaign of the same name promoting … Read more

People’s Choice: Our Top 10 Most-read Stories of 2024

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following … Read more

Football Sponsorship: How 18 Brands Blitzed Fan Engagement this Season

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field.   ALTEC LANSING The industry … Read more

The Brief: Snail-drawn Carriages and Krampus Bars

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.”   THE DEVIL’S IN THE DETAILS AT THIS KRAMPUS BAR POP-UP For the unacquainted, Krampus is a demonic character derived from Central European folklore that serves as St. Nicholas’ counterpart and physically … Read more

The Brief: Cosmic Luggage and $0 Days

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.   DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. 19 during the first-ever “$0 Day” as Grubhub celebrated its Delivery’s Other Half campaign, which offers Amazon Prime Members $0 Grubhub … Read more

25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in

“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with … Read more

Case Study: How Instacart Leveled Up Booth Engagement with Gamification

At Groceryshop, a trade show for grocery and consumer packaged goods that took place Oct. 7-9 in Las Vegas, Instacart brought a fresh approach that invited attendees to “level up” their business and enhance customer experiences.  A bold visual statement with checkerboard patterns and bright, splashy colors, the eye-catching 20-by-40 square-foot activation, designed and produced … Read more

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