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Christmastime is here again, and our calendars, inboxes and social feeds have been overflowing with festive pop-ups, holiday markets, light shows and takeovers that have us feeling that warm, merry spirit. We’d have to travel around the world on Santa’s magic time to hit all of the brand activations taking place this month, so we’re … Read more
The holidays are upon us, and once again, the industry is rising to the occasion to deliver a range of events and activations that are illuminating the season alongside their products and services. Per usual, we’ll bypass coverage of the city tree-lighting ceremonies, corporate galas and virtual gift shops in favor of hands-on brand experiences … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, Squid Gamification and “Garriages.” THE DEVIL’S IN THE DETAILS AT THIS KRAMPUS BAR POP-UP For the unacquainted, Krampus is a demonic character derived from Central European folklore that serves as St. Nicholas’ counterpart and physically … Read more
