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A sneak preview of the upcoming 23rd annual EMS in Las Vegas There’s only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industry—and that’s EMS. This year at the 23rd annual Experiential Marketing Summit, … Read more
Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices, and all things uniquely b-to-b. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum … Read more
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators. DONUT UNDERESTIMATE BRAND PARTNERSHIPS Freebies abounded on Nov. 19 during the first-ever “$0 Day” as Grubhub celebrated its Delivery’s Other Half campaign, which offers Amazon Prime Members $0 Grubhub … Read more
