The Brief: Daisy Gardens and Backseat Dining

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”   GOODNITES DESTIGMATIZES BEDWETTING WITH A ‘MISSION DRY’ KIDS EVENT Nighttime underwear brand Goodnites is on a quest to destigmatize bedwetting and instill kids with confidence through a multichannel … Read more

CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL

Dave Zasada, vp-education and corporate responsibility at Intuit, talks partnerships, event content and scaling up a mission The momentum behind personal finance education is growing. In 2024, 25 states adopted policies that guarantee access to at least one personal finance course at public high schools, according to nonprofit Next Gen Personal Finance. And Intuit is … Read more

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