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Providing advanced accessibility options such as wheelchair access, clear signage, and unobstructed pathways significantly improves the visitor experience, especially for those with special needs. Professional exhibition stall designers prioritize these aspects to ensure inclusivity and ease of movement. The Impact of a Three-Sided Exhibition Stall A well-designed three-sided exhibition stall gains attention when visibility and ambiance are carefully aligned with design and fabrication strategies....

Integrating technology into exhibition stall design significantly enhances the visitor experience. Utilizing virtual reality, digital kiosks, and interactive touchscreen displays allows exhibitors to provide comprehensive information about their products and services in an engaging manner. This seamless communication highlights the brand’s unique selling points and service insights, enabling visitors to make well-informed decisions. Enhanced Visitor Experience Technological elements such as...

Effective visitor engagement at trade shows hinges on the strategic organization of predefined sections tailored to a company’s business promotion strategies. When these sections are well-managed and presented, they significantly boost visitor engagement rates. Modern engagement tools such as interactive displays, demonstrations, and touchscreen-based sections allow visitors to interact with the brand and gather essential information, fostering trust and interest in the business. The Advantage...

Opting for a three-side open exhibition stall design offers several benefits that enhance business promotion efforts. The spacious layout allows for easy entry and exit of visitors, making the stall more inviting and accessible. This openness also ensures that branding elements and signage are visible from multiple angles, drawing attention and boosting engagement. Enhanced Visibility and Engagement The three-side open design maximizes visibility, making it easier for attendees to notice the booth...

Participating in exhibitions and trade shows is crucial for businesses looking to promote their brand, launch new products, or showcase their services. To stand out and make a lasting impression, selecting top-notch exhibition stall designing and fabrication services is essential. A well-designed booth not only displays products attractively but also engages visitors effectively. Recently, the three-side open exhibition stall design has gained popularity for its ability to maximize visibility and...

In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID. The media company has since picked up the momentum, hosting several sustainability-focused programs, including the hybrid Bloomberg Green Summit in New York and...

“Spicy books” are all over TikTok right now. From creators offering their own recommendations of steamy romance novels to retailers showing off their in-store displays of popular TikTok books, the BookTok community is thriving online and IRL. And Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books. Kicking off the “Spicy Summer,” Walmart hosted an invite-only poolside event...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.   CERAVE MAKES DERMATOLOGISTS THE STARS OF ITS LATEST TOUR Promoting “skincare that’s drama free,” CeraVe is on the road with an immersive, “dermatologist-approved” mobile experience that launched at Hudson Yards in New York City last week. The Drama Free Cleansing Tour is anchored by a decked-out 32-foot stage trailer with marquee signage...

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to the dorm room to the closet, and beyond. A cast of partners—from Oakley to BAGGU, Birkenstock to UGG, along with...

The Capitol Hill Ice Cream Party is an annual celebration of the summer sweet treat for members of Congress, their families, Capitol Hill staff and food and agriculture professionals. But the bipartisan event held just outside the U.S. Capitol Building in Washington, D.C., isn’t just about ice cream, it’s an opportunity for the International Dairy Foods Association to discuss dairy industry impacts among attendees. And this year, Oatly decided to crash the party. On June 12, the oat milk brand activated...