Blog

Dave Zasada, vp-education and corporate responsibility at Intuit, talks partnerships, event content and scaling up a mission The momentum behind personal finance education is growing. In 2024, 25 states adopted policies that guarantee access to at least one personal finance course at public high schools, according to nonprofit Next Gen Personal Finance. And Intuit is joining the movement with a CSR mission and event series. Timed with Super Bowl LIX, the global financial technology platform launched...

The world could use a collective deep breath right about now, and brands are responding with Zen-inspired experiences designed to put consumers at ease. As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, they’re creating sanctuaries where attendees have an opportunity to get present with themselves and leave their worries behind, if only for a short time. From a Zen carriage at a London train station to a Zen garden at Design...

Event Marketer’s 2025 B-to-B Dream has been unveiled. Each month, we’re sitting down with one of our all-stars to talk trends, best practices, and all things uniquely b-to-b. Valerie Strehle, Senior Director-Global Events, Workiva When an event organization operates under the code name GSD, or Get Shit Done, you know it has some serious momentum behind it. And in the case of Workiva’s global events team, that’s Valerie Strehle, who has helped the cloud-based business software brand’s events grow...

In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson .Paak and Stevie Nicks will be performing at the FireAid benefit concert at Intuit Dome and Kia Forum to gather donations for short-term relief efforts and long-term initiatives to prevent future fire...

Allison Fishman, VP-Marketing, Bosch Power Tools World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technology—full-blast mode. EM couldn’t resist doing some damage with a demolition hammer and, along with hundreds of...

The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to Feb. 2) could mark the end of an era—after a four-decade run in Utah, the Sundance Institute is considering relocating the event after the 2026 edition—the festival’s mainstays are going...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.   COMMUTERS TAKE A MOMENT OF PAUSE INSIDE AUDIBLE’S ZEN CARRIAGE If you ask us, “Zen Commute” sounds like an oxymoron, but for a new campaign of the same name promoting the power of audio storytelling, Audible turned the concept into reality. The brand planted a “Zen carriage” train installation at London’s King’s Cross Station on Jan. 20 and for the next five...

Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Trends American Express Global Business Travel, a software and services company for travel and expense, has launched integrated emissions-based carbon pricing. Customers can pick a carbon calculation methodology to apply a carbon fee to their air travel. These fees can be visible to business travelers as they shop and can appear on their invoices,...

Many pop culture moments marked 2024, from Brat summer, to Moo Deng the pigmy hippo, to the Willy Wonka fiasco in Glasgow, to the “Glicked” phenomenon, to the viral break dancer from the Paris Games. But industry pros made an impact, too, activating experiences that challenged perceptions, pushed boundaries, drove loyalty and delivered joy. Following is a look at the experiential campaigns that caught your eye over the last 12 months—Event Marketer’s top 10 most-read stories of 2024.   Brands Bring...

Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field.   ALTEC LANSING The industry is progressively making concerted efforts to support neurodiverse attendees through event touchpoints like tranquility lounges and sensory kits. While these elements...