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What’s old is new again as consumers eat up tasty new takes on nostalgia marketing and flock to pop-up bodegas and delis that transform non-endemic products into corner store fare. Ahhhh, the corner deli. Whether you grew up with one on your block or just coveted bodega culture on TV, the convenience store is an American staple that generations of consumers can identify with. Perhaps that’s why brands have tapped into this unique piece of nostalgia to get hearts beating for their modern products....

Bundle X Joy booth staff at Natural Food Expo West. Can’t decide what your team should wear to a trade show? How about roller skates?  At Natural Food Expo West, pet food and lifestyle brand Bundle X Joy drew a crowd to its 10×10 booth where staffers were decked in on-brand pearlescent outfits, complete with custom blazers, hair scrunchies and roller skates from Impala Skates. The color scheme mimicked the brand’s packaging, and the thought process behind the attire choices represented its personality...

Skincare is big business. Gen Alpha, in particular, is driving massive growth for the thriving $186 billion global skincare industry, with girls as young as eight showing interest in crafting multistep regimens and taking cues from TikTok “skinfluencers” to achieve what they view as self-care. Gen Z isn’t far behind. According to a YouGov report, 61 percent of young consumers say they “won’t leave the house without looking my best.” And on average, skincare buffs ages 18-29 spent $84 on health and...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover personalized poetry, designer dogwear collabs and Sundance’s new home.   BLUE ‘SEVERANCE’ BALLOONS FLOAT AROUND LONDON LANDMARKS Apple TV+ has done it again. Just as season two of “Severance” reached fever pitch with a cliffhanger finale on March 21, the cast mysteriously popped up in London on March 26 for a blue balloon-themed (IYKYK) activation. The stunt follows a surprise pop-up by cast members...

In an age of decreased attention spans, digital fatigue and discerning, label-checking consumers, brands are zooming in on the secret sauce of their products by taking a decidedly scientific approach to engagement. From sampling laboratories, to hands-on learning and demos, experiential deep dives are helping audiences get to the core (or, shall we say, the heart) of a product or brand. Skincare CPG brands in particular are leaning into science. A recent Prosper Insights & Analytics survey covered...

A sneak preview of the upcoming 23rd annual EMS in Las Vegas There’s only one place where professionals who are all in on event marketing, all the time, come together as one community to forge new connections and new perspectives on an ever-evolving industry—and that’s EMS. This year at the 23rd annual Experiential Marketing Summit, April 14-16 at the MGM Grand, Las Vegas, event peeps will together contemplate a “Big Bold Future.” We’re here to get you prepped and primed for this three-day industry...

The Pink Bows Foundation, launched after the Astroworld Festival tragedy, is co-producing training events across the world in partnership with leading safety experts On Nov. 5, 2021, 23-year-old Madison Dubiski was one of 10 concertgoers who lost their lives in the Astroworld Festival tragedy. About 50,000 people gathered at NRG Park in Houston to watch rapper Travis Scott perform when chaos ensued from a crowd crush, resulting in 10 deaths and hundreds of injuries. When a pink bow was placed at...

Across its storied 122-year history, Crayola has never revived a collection of retired crayon colors—until now. As part of its year-long Campaign for Creativity, which centers on the vital role that color plays in inspiring creativity, the brand “unretired” eight beloved hues, then marked the occasion with a nostalgic, family-friendly pop-up “reunion” in New York’s Union Square. Hosted on International Colour Day (March 21), the vibrant activation brought the colors to life as crayon characters,...

It began with a mission: “If Event Marketer started its own brand, here’s who we’d hire.” And in the nine years since we reimagined our Dream Team recognition program to focus solely on b-to-b event marketers, we’ve established quite the corporation. This year, we add 12 more professionals to our roster, and we’re introducing you to one each month. The post Meet the 2025 B-to-B Dream Team appeared first on Event Marketer.

Even the smallest of gestures can make an attendee with disabilities feel seen. It’s one of many valuable lessons that fashion retailer Primark learned while planning a fully accessible launch event for the debut of its new 49-piece adaptive clothing range. To support attendees with an array of needs, the brand ensured every detail of the Jan. 20 event was anchored in delivering the most seamless, inclusive experience possible. From securing an accessible venue (Protein Studios in Shoreditch, London)...