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TOP BUILDERS SHARE SUCCESS STORIES, INSIDER PERSPECTIVES AND THE KEYS TO THEIR CRAFTSMANSHIP The best fabricators in the biz don’t just build; they craft. They engineer environments that evoke emotion and reframe brand perceptions. Their dedication to sustainability never compromises their artistry. They balance meticulous details with tight timelines. And in today’s climate, they cut costs as expertly as they use their CNC machines to slice through metal and plexiglass. Read on for expert perspectives...

CAMPAIGN: NCR Voyix @ NRF 2024 CLIENT: NCR Voyix FABRICATOR: Sparks A Powerful Debut: NCR Voyix Captivates at NRF At NRF, NCR Voyix sought to create a customer journey that accurately reflected its evolving products, services, and brand messaging. Sparks executed a dramatic brand launch within a 70’ x 70’ space designed to immerse attendees in the new NCR Voyix identity. The booth incorporated the brand’s fresh purple palette throughout, creating a cohesive and striking visual environment. The standout...

A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and much more. New episodes drop monthly.   Subscribe to The Brief LinkedIn Newsletter For more information on The Brief newsletter...

To cement its transition from online cannabis seed shop to “full-blown consumer brand,” I Love Growing Marijuana (ILGM) rolled out a U.S. Home Grow Tour over the spring that brought together beginner- and intermediate-level cannabis home growers for hands-on lessons and curated moments of community connection. Across six cities, a blend of expert-led grow classes, wellness workshops, cannabis cooking demos, influencer appearances, hikes and performances were all on the agenda, and attendees were...

Uber’s fifth annual Go-Get global product event announced new features coming to the rideshare and delivery platform that had users buzzing, including shared autonomous rides, price-lock passes and budgeting tools. But the launch event was limited to an in-person audience of press and influencers, so to open up the experience and mark a milestone moment, Uber took over the ground floor of the Oculus in New York City, May 14-16, with an exhibit made up of six vignettes, each highlighting a new product....

Last summer, the mobile tour vehicle of choice was the school bus. This year, PepsiCo is making the case for the armored truck with its Bottle Lotto activation, hitting MLB stadiums, concerts, casinos and tourist attractions from Las Vegas to Orlando. Two armored trucks—one branded as Pepsi and the other as Mountain Dew in the products’ signature colors—are on the road through July, inviting consumers to grab a bottle of soda and try their luck at winning prizes from digital lottery scratch-off cards...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Tanq Holidays, stroller valets and the Wienie 500.   HOTDOGGERS, START YOUR ENGINES: OSCAR MAYER LAUNCHES THE WIENIE 500 Leave it to Oscar Mayer to cruise into the Racing Capitol of the World with a fleet of hot dog-shaped vehicles and endless food puns. Welcome to the first-ever Wienie 500. On May 23, just ahead of the Indy 500, the brand gathered all six of its Wienermobiles for the first time in over...

The Experiential in Color Mentorship Program came to life at EMS 2025 with an inaugural meetup. We caught up with Karlene Palmer-Mcleod, member of the Steering Committee, to discuss connecting BIPOC event professionals with industry leaders.   The post Video: Minute Clinic at EMS 2025 appeared first on Event Marketer.

An All-New Monthly Editorial Video Recap: Welcome to The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Low-key brand trolling, made-up sommeliers, bucket hats, and much more. New episodes drop monthly.   Subscribe to The Brief LinkedIn Newsletter For more information on The...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”   GOODNITES DESTIGMATIZES BEDWETTING WITH A ‘MISSION DRY’ KIDS EVENT Nighttime underwear brand Goodnites is on a quest to destigmatize bedwetting and instill kids with confidence through a multichannel “Never Stop Dreaming” campaign anchored by a “Mission Dry” brand activation hosted on April 10 in L.A. The program was inspired by the absorbency...