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In January 2020, Bloomberg Media launched Bloomberg Green, a multiplatform editorial brand focused on climate change news, analysis and solutions, with the first Bloomberg Green event at Davos 2020 and plans to continue incorporating programming into other Bloomberg Live events throughout the year—until they were put on pause due to COVID. The media company has since picked up the momentum, hosting several sustainability-focused programs, including the hybrid Bloomberg Green Summit in New York and...

“Spicy books” are all over TikTok right now. From creators offering their own recommendations of steamy romance novels to retailers showing off their in-store displays of popular TikTok books, the BookTok community is thriving online and IRL. And Walmart jumped on the trend by launching a “Spicy Summer” campaign to show consumers and BookTok followers that the brand is a go-to destination for the summer’s hottest books. Kicking off the “Spicy Summer,” Walmart hosted an invite-only poolside event...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover drama-free mobile tours, beach club bronzing and Banana-Versaries.   CERAVE MAKES DERMATOLOGISTS THE STARS OF ITS LATEST TOUR Promoting “skincare that’s drama free,” CeraVe is on the road with an immersive, “dermatologist-approved” mobile experience that launched at Hudson Yards in New York City last week. The Drama Free Cleansing Tour is anchored by a decked-out 32-foot stage trailer with marquee signage...

Back-to-school season is upon us, and smart marketers are accounting for today’s fast-paced culture and shoppable world through campaigns and activations designed to equip, inspire and engage students, parents and educators, alike. Urban Outfitters in July unveiled the Gen Z-focused campaign, “Shift Happens,” touching every point along the college journey, from the Instagram scroll to the dorm room to the closet, and beyond. A cast of partners—from Oakley to BAGGU, Birkenstock to UGG, along with...

The Capitol Hill Ice Cream Party is an annual celebration of the summer sweet treat for members of Congress, their families, Capitol Hill staff and food and agriculture professionals. But the bipartisan event held just outside the U.S. Capitol Building in Washington, D.C., isn’t just about ice cream, it’s an opportunity for the International Dairy Foods Association to discuss dairy industry impacts among attendees. And this year, Oatly decided to crash the party. On June 12, the oat milk brand activated...

International Dental Lab Expo & Conference (IDLEC) – An Exclusive Event on Dental Laboratory Segment International Dental Lab Expo & Conference event was an initiative taken in 2017 by IVORY EXHIBITIONS & CONFERENCES a Delhi based Event Management Company in order to bring into light the not so glamorous job of dental technicians. As mentioned earlier that this one of its kind conference is being organized with the sole motive of upgrading the knowledge and level of work being done...

ABOUT THE Guident EXCELLENCE AWARDS The ‘Guident Dental Academic Excellence Awards’ have firmly established themselves as the epitome of recognition within the realm of Dental Academics. Commencing their journey in 2014, these awards have progressively ascended to new heights over time, now standing as India’s most esteemed accolades in the field of Dentistry. Spanning across all nine essential domains of Dentistry, namely Prosthodontics, Conservative Dentistry & Endodontics, Orthodontics, Periodontics,...

INTRODUCTION Controlling the spread of disease and minimizing the number of infections are primary concerns worldwide now a days. There are elements in the environment of a healthcare/Industrial or Academic facility that could actually facilitate the development and spread of infectious disease. Everything from the air in the building to the people who work there can be potential carriers of contamination. So there is a huge demand and necessity to discuss these current problems and their solutions....

A BRIEF PROFILE Indian Ice-cream Expo (IICE) is a three-day event that is co-organised by Indian Ice Cream Manufacturers Association (IICMA) & AIM Events. Seminar is also conducted that covers several topics pertaining to ice cream industry such as cold chain, ice-cream ingredients, automation, food safety and packaging. IICE is the only B2B show in South Asia that always provides a platform to hundreds of ice cream manufacturers from several parts of the country and world to exchange their views....

The 7th edition of World Mithai Namkeen Convention Expo -WMNC 2024, set to take place in the vibrant and prestigious capital of our nation, New Delhi, on 18th, 19th, and 20th December 2024 at Yashobhoomi Convention & Exhibition Centre. Past 6 editions of World Mithai-Namkeen Convention & Expos (WMNC) were held successfully in different parts of the country, showcasing the evolution and growth of the Indian sweets and snacks industry. World Mithai & Namkeen 2024, New Delhi show is...