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When two brands come together, they become megaphones for one another, boosting messaging and profiles. Add in more partners, and you have a full-blown cross-promotion strategy, as well as a well-rounded experience for event attendees. But what goes into finding the right brand to collaborate with? Does the key lie in similar audiences or products? What about complementary brand aesthetics? We rounded up eight case studies that show successful partnerships don’t just happen because of similar backgrounds,...

National Geographic has captured many natural wonders of the world and shared them through its breadth of content, and at Disney’s D23 superfan event in Anaheim, CA, attendees got a chance to plant themselves in the middle of it all at the “Hexadome.” To remind fans that Nat Geo offers a diverse collection of content and that it all falls under the Disney umbrella, the brand built a spherical theater installation that enveloped viewers in its top series and transported them around the planet with...

FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.   SINGLES SWIPE RIGHT ON FRESHDIRECT’S SPEED-DATING PICNIC IN NYC Research shows that in-person dating is making a solid comeback as singles grow increasingly frustrated with digital-first dating. Case in point: A recent Forbes health survey showed that 79 percent of Gen Z are reporting “dating app burnout.” And for online grocery delivery brand...

The National Association for Black Journalists landed Donald Trump on short notice for a Q&A panel session in the keynote slot. It all went downhill from there, both logistically and strategically.

Across Lake Washington from Seattle, the fast-growing suburb adds a luxury property with a small conference center.

With just over two weeks until Connect Marketplace kicks off, here’s a preview of a dozen show highlights to look forward to as you pack for Milwaukee. While the heart of the August 27-29 hosted-buyer conference is the one-on-one meetings between bu

The Marriott Hotels brand’s very first all-inclusive property has 25,000 square feet of event space, 13 F&B outlets, a large kids camp, and several adult-only pool areas.

Skip the same old, same old at your events. Innovative choices make for memorable experiences.

With the southeastern U.S. getting flooded by Debby, some meetings could have their itineraries cut short—and face attrition fees.

Audiovisual/production company Animatic Media has a new product, Intelligent Content, that turns on-site images, words, or objects into “markers” that link to additional content.